We start client engagements by delivering a corporate communications plan. We conduct a corporate/product line audits, craft messaging and positioning, and prepare a communications timeline for PR activities and expected results. We thoroughly research your market competitors and examine where you can get an edge.
We will work with you to develop a corporate spokesperson bench, craft executive messaging platforms, and fine-tune your delivery with media training so that you can communicate the strongest message to the market. We also develop customized client speaking programs for key industry events.
Above the Noise develops a full storytelling approach, including message crafting, press and analyst presentations, targeted media outreach and story placement. We work with the full range of industry influencers, and leverage our contacts, including media, bloggers, influencers and analysts. We drive corporate PR programs as well as technology/product communications.
Our client’s product launches are a key marketing and PR communications vehicle, and we’re highly experienced in driving and managing all aspects of product launches. In addition, we recommend ongoing proactive PR, and we have expertise in customer PR programs that validate customer buying decisions in the media. We also identify opportunities and drive award nominations.
For today’s market, companies need to have an automated corporate newsroom with newsfeeds, blogs, and ability to stand out on social media sites. We work with clients to develop a social media plan and editorial calendars for content delivery. We also help develop content, including writing blogs, creating rich media/infographics, and shooting videos and photography. Programs include earned and paid content for company amplification.